Get tech-agile with AI-driven Hospitality Solutions from Agilysys
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Artificial Intelligence (AI) is raising the competitive index for hotels as they vie to get hold of the best tech-savvy hospitality solutions available. These AI empowered solutions play a critical role in enhancing guest experiences with real-time data patterns, increasing revenue and optimising operations. Let us understand how Artificial Intelligence is changing the ‘learned’ Standard Operating Systems (SOPs) in hospitality. Hoteliers can utilise AI backed Agilysys tools to analyse guest preferences to suggest tailored dining, activities, or room upgrades.
Using AI to build guest loyalty
Hotels are using data insights not only to enhance guest satisfaction but also to ensure guest loyalty by creating consistent and personalised experiences. This data-driven approach to hospitality is creating memorable moments that encourage guests to return time and time again.
The 2024 Agilysys study revealed that 68% of guests are more likely to spend more when hotels effectively personalise their stay, highlighting the role data plays in shaping loyalty.
Small gestures, such as remembering a guest’s dining preferences or providing them with their favourite room, can have a surprising impact on loyalty. 30% of guests will spend more when staff recall previous conversations, and 28% of guests will increase spending when restaurant staff remember their food and drink preferences.
AI is also playing an increasingly vital role in personalising guest experiences. “AI’s ability to analyse guest data in real-time is a game-changer,” Tony Marshall, Tony Marshall, VP and MD for APAC, Agilysys says: “It can turn guest data into actionable insights that drive satisfaction and revenue. For example, AI can help identify patterns in real-time, predicting the kinds of experiences guests are likely to appreciate.”
However, while AI provides significant benefits, Marshall stresses that technology should complement, not replace, the human element. “46% of travellers value friendly staff who go the extra mile,” he says. “The most successful AI implementations are those that empower staff to create better guest experiences.”
AI-powered tech optimised revenue
Agilysys exclusively delivers state-of-the-art software solutions and services that help organisations achieve High Return Hospitality by maximising Return on Experience (ROE) through interactions that make ‘personal’ profitable. For Revenue Management AI can be used to adjust room rates based on demand, seasonality, and competitor pricing. It can also offer predictive analytics by forecasting booking trends, helping hotels maximize occupancy and revenue.
Take for instance GUESTSENSE.AI technology which powers revenue management and operating efficiency in PMS, POS, GOLF and SPA solutions
Agilysys has embedded in its POS, PMS, Golf and Spa solutions Guestsense.ai, AI-powered analysis and decisioning capabilities hospitality businesses can use to optimise cross-property revenue and to improve how they offer pricing and amenity availability.
Guestsense.AI uses contextual variables; real-time data on capacity, demand, guest profiles and more; and user-controlled rules to optimise upgrade and pricing offers, amenity availability, demand forecasting and other elements. Application examples include:
A Dynamic Upgrade Engine presents room upgrade availability and pricing and amenity add-ons for guests to select as they check-in. Offers are dynamically presented based on check-in time; real-time availability and capacity; staffing status; guest-supplied preferences; guest preferences inferred from past stay behavior; guest status, such as loyalty program membership; and other property-defined rules.
Dynamic Availability and Dynamic Pricing intelligently manage amenity reservations presented for guests to book, as well as associated pricing, based on contextual variables the property defines. For example, when golf demand is forecast to be high, popular tee times and preferred golf courses can be presented only to course members and loyalty program on-property guests. Amenity prices offered can reflect real-time demand and capacity calculations, such as adapting poolside cabana pricing based on utilisation. Likewise, the system can prevent low-revenue and low-margin spa services from being presented in high-demand time periods. The same real-time intelligence guides Minimum Gap Restrictions, which dynamically avoids unbookable gaps in therapists’ schedules by matching service time requirements with booked schedules to present only therapists and services that minimise unsold time.
Conversational Reservation Booking offers a Generative AI-assisted concierge to guide guests through availability inquiries and booking experiences. Available now in Agilysys Spa and soon in other solutions, this technology enables around-the-clock end-to-end live booking experiences without additional staff, elevating revenue by making it easy for guests to book whenever they are ready to buy.
Customers around the world use Agilysys Property Management Systems (PMS), Point-of-Sale (POS) solutions and Inventory and Procurement (I&P) systems and accompanying hospitality ecosystem solutions to consistently delight guests, retain staff and grow margins.
AI and streamlined operations
AI can be used for task automation, routine tasks such as check-ins, check-outs, and room cleaning schedules. It can also help in inventory management. AI can optimize stock levels for food and beverages, reducing waste and costs.
Chatbots and Virtual Assistants: Offer 24/7 support to guests for booking, inquiries, and concierge services. ChatGPT and similar AI tools can assist in managing bookings by handling customer inquiries, processing reservations, and even upselling additional services like spa treatments or room upgrades. This level of automation reduces the workload on front desk staff, allowing them to focus on providing a more personalised experience for guests.
AI is also revolutionising how hotels approach marketing. ChatGPT can generate content for social media, respond to online reviews, and even assist in creating personalised email campaigns. By leveraging AI in marketing, hotels can engage with potential guests more effectively and efficiently.
For instance, ChatGPT can analyse customer reviews to identify common pain points or areas where the hotel excels. This information can then be used to refine marketing strategies and improve guest satisfaction. Additionally, AI can help hotels target specific demographics with personalised offers, increasing the effectiveness of marketing campaigns.
To find out more about the preferences and expectations of Asian travellers, download a copy of the APAC travellers impact study here.
The post Get tech-agile with AI-driven Hospitality Solutions from Agilysys appeared first on Travel Daily Media.